Lesson 1: Entrance Questions & Facebook Referral Funnel
Entrance Questions & Facebook Referral Funnel
Understanding the Psychology of your FB Group or other Tribe Building Platform
Your Facebook group or other tribe building platform (Tribe, circle.io, etc) will leverage all of the following motivators and levers to effectively incentivize your clients to take more opportunities to introduce you moving forward.
- Social Capital
- Incentive Theory
- Social Acknowledgement
- Social Proof
- Positive Reinforcement
Entrance Trigger Question
This question is another opportunity to hard set your clients R.A.S. and get them to engage in your referral culture. It also serves as an assumptive soft referral request. When they answer this question, they are subconsciously committing to referring you at some point in the future. We can take this even deeper with a customize your gifts survey
When you introduce others who join our referral tribe, how would you like us to show our gratitude for your leadership?
- Special Customized Referral Gifts
- Cash Returns
- Free Services
Response Tracking Options:
Unfortunately Facebook doesn't track the responses to this question for you and when you accept your clients request to join the private Facebook group.
You have 2 options to record the responses:
- You can start a simple excel tracker and just make sure to copy and paste each clients response into it prior to accepting their request to join the group
- You can download a Chrome extension like "GroupKit" which will automatically push the data over to a google doc when you accept the requests...no manual entry. The only downside of this software is that it comes with a monthly cost.
Customize Your Referral Gift Survey
Once they've answered this questions upon entering your FB Group or community platform, you'll want to send them the link to a "Customize Your Referral Gift Survey"
Special Customized Referral Gifts
If they chose this option from the question above, you'll want to send them the link to a short survey with questions relevant to the type of gifting that you chose. Not only will this survey further commit them to referring you at some point in the future, it will also get them excited about it. See the example of my survey below 👇
https://referralsretention.typeform.com/c/qohDnfyD
Cash Returns
If they chose this option from the question above, you'll want to send them the link to a short survey that allows them to tell you how they'd like to receive their returns. Not only will this survey further commit them to referring you at some point in the future, it will also get them excited about it. See the example of my survey below 👇
https://referralsretention.typeform.com/c/NoJaWteK
Free Services
If they chose this option from the question above, you can send another survey like the two above if you have different options for the free services you plan to offer.
FB Referral Funnel
Cover Photo Created (by us or by you)
Cover Photo Upload
Comment Section Link to Client Referral Program Resource Page
Email the following items for your group cover design:
1. 2-3 photos attached that you would like to use or a color/design scheme or give us creative permission
2. Your logo attached
3. Your CIP Name
4. Your brand color Hex codes (if you know them) listed
Send Email to: